Our e-commerce businesses offer quality products for the modern consumer and inspire them to seek out new experiences and communities in the lifestyle areas of outdoor activities, beauty, health, home, crafts and children's products.

Person der bestiger et bjerg

Our e-commerce businesses


from e-commerce

We bring stories to life that matter to people and society. Through TV, film, games, books, magazines and more, we are driven by stories that enlighten, entertain, inspire, educate, and push for change.

Kvinde der står på sten ved sø
We only fly goods to Greenland and Svalbard

Egmont’s e-commerce businesses integrate sustainability into almost everything they do. From designing and developing a new product to buying and transporting existing products. From the packaging of the product, the transport to the consumer and the receipt of returns. This applies, among other things, to Egmont’s e-commerce companies within leisure activities

Nicehair story
Strong stories
Your good friend NiceHair 

NiceHair is much more than an e-commerce platform. Here, the users are friends who share their experience with each other and provide valuable knowledge to the company. 

Own brands show the way in nature

Scandinavia has a tradition of spending time outdoors no matter the weather, and Outnorth and Fjellsport’s own brands Urberg and Sydvang are specially designed to protect against the weather and last for a long time. Focus is on durability, choice of materials and the way the product is made.