We constantly develop our media and businesses to be relevant and accessible across platforms. From films, TV, cinemas, magazines, books and education to games, e-commerce and agencies.

We are shaping tomorrow’s media. We prioritise creative enthusiasm and entrepreneurship in our more than 50 innovative businesses and brands, which are always working to improve our content and experiences.

We are constantly looking for new technology that make our products easily accessible across different platforms and in different formats – and which also enable us to tell stories in completely new ways.   

This ensures that Egmont continues the transformation we have undergone over the past many years – hand in hand with the modern consumer. And in this way, we can continue to share stories and experiences that are relevant and engaging for the world around us. We actively engage with AI and its potential in our work, ensuring that we stay ahead of the digital development.

from across Egmont

We bring stories to life that matter to people and society. Through TV, film, games, books, magazines and more, we are driven by stories that enlighten, entertain, inspire, educate, and push for change.

Kamera foran LED scene/Camera in front of LED stage
Innovative Business
Innovative film and series production with Nordisk Film’s LED stage

The future of film production has moved into the heart of Nordisk Film, which is home to the first full 360° LED stage in the Nordics. Here, film and series makers have endless opportunities to tell stories in an innovative, creative and more sustainable way.

Iphone med AI fra TV 2/ Iphone with AI from TV 2
Innovative Business
Avatar answered questions about the US election

With the avatar 'KI-Kjetil', our Norwegian colleagues in TV 2 wanted to make the American presidential election November 2024 easier to understand for the Norwegian public.

Tømrerlærling bruger hans telefon/Carpenter uses his phone
Innovative Business
Carpenter uses artificial intelligence to learn heavy theoretical material

The educational publisher Praxis works actively with artificial intelligence and is the first publisher in Denmark to implement a chatbot in its web books to help students navigate and search the learning materials.

Iphone med EgmontGPT/Iphone with EgmontGPT
Innovative Business
A digital helper during the workday

In Egmont, we have our very own AI tool. It's a digital assistant that aids in enhancing our creativity and productivity, and solves tasks in our daily routine within a secure environment.

Kvinde der arbejder ved computer/ Woman working on her computer
Innovative Business
Egmont has built its own e-commerce data system

Nine Nordic companies are part of Egmont’s e-commerce portfolio. Even though the companies and products are very different – from yarns, hiking boots and prams to pots, fishing rods, sofas, hair shampoo, lamps and vitamins – information about individual transactions via a shared Egmont data system can help companies improve their operations, especially in purchasing, marketing and sales optimisation.