This year we are going for a billion


Interview in the Danish newspaper BØRSEN: Egmont Publishing has invested in online shops in Scandinavia in addition to weeklies and monthly magazines

Egmont's large magazine business is doing well. But in order to be prepared for the digital future, Egmont Publishing has invested in online shops in Scandinavia. To ensure that the company can continue to grow more will be added, says Torsten Bjerre Rasmussen, CEO of Egmont Publishing, in an interview with the newspaper BØRSEN.

So far Egmont has invested in five companies, which last year generated a turnover of more than DKK 500m.

"This year we are going for a billion," says Torsten Bjerre Rasmussen.

"We are definitely not seeing signs that print will disappear over the next five to ten years. But something will disappear", says Torsten Bjerre Rasmussen to BØRSEN explaining why Egmont has entered a new business area and has even more e-commerce acquisitions in the pipeline.

"Since growth was on the agenda, we considered how we could use our DNA to create additional business," says Torsten Bjerre Rasmussen.

The first element he mentions is content - in this case text and images. The second element is curation – knowing what different target groups are interested in. The next step was to find the right business model.

"We decided to invest in partnerships - in companies that we think will be leading in the Nordic region. And we decided to invest in niche companies. The more niche, the better. "

Egmont Publishing has invested in five e-commerce companies in the Nordic region:

Jolly Room: sells baby equipment and toys in Denmark, Norway, Sweden and Finland. 
Fjellsport: sells bags, tents, etc. in Norway and Sweden.
Med24: sells health food, hygiene articles, etc. in Denmark and Sweden.
Bagaren och Kocken: sells kitchenware, etc. in Norway and Sweden.
Animail: sells equipment and products for pets in Norway and Sweden.