New version of Kiddly has been launched


Books and children’s equipment are two new categories on the digital service Kiddly where parents share both praise and criticism for products and services to children

Which is the best baby monitor for the newborn? What is the most educational computer game for kids aged 7? Or maybe a children's film is so bad that you would caution other parents against spending time and money on it?
The new version of the digital service Kiddly, where parents can exchange experiences with products for children has been launched in both Denmark and Norway.
Books and equipment
Following extensive work to make the platform even more robust the new Kiddly is now ready with a new even more user friendly and engaging platform for reviews of products along with the opportunity to buy products right away. Two new product categories – books and children’s equipment – have been added.
"We wanted to create a more relevant service for our users. The commercial potential for Kiddly is large and it was natural to expand the content on Kiddly. We have now added books and baby items as many parents also need advice from other parents when purchasing these products,” says Head of New Digital Business in Egmont Publishing, Carsten Pingel.
TripAdvisor for parents
Kiddly’s vision is to become to parents what TripAdvisor is for travellers. And the ambitions are high.
"In October we grew to a new high of 50,000 monthly users in Denmark. We experience a great interest and we work on creating an even better service, so parents will  return to the site and use Kiddly as their preferred platform when purchasing products for their kids,” says Carsten Pingel.
Kiddly addresses parents with children between age 0 and 10. Anyone can create a profile and make a review of products. It is also possible to be inspired and give a "like" for existing reviews and engage with other parents.
As the only service of its kind Kiddly simply makes it possible for parents to find the best for their child.