New learning method teaches children English


ABCiTY, an app developed by Egmont, is the first of its kind to teach English via speech to children as young as five years. The app will go around the world and soon German and Chinese children will enjoy ABCiTY.

Happy children learn best. That’s the bon mot for Egmont’s new app, ABCiTY. The app is first of its kind to let five to eight year old children learn English by actually speaking to the app.

In 18 different games the child is encouraged to both se, hear and speak English thereby helping the whimsical residents in ABCiTY solve different challenges and tasks.

Tobias Vinther Christensen, the designer of the app, explains the new way of working with learning:

"ABCiTY  is not developed as a learning tool. The app is made from the belief that learning is a natural bi-product of playing. Therefore we have designed the app to stimulate the children’s natural curiosity and instincts through playing.”

The app is already available in Denmark, but German and Chinese children can also begin to look forward to trying out ABCiTY. In a short while they to will be able to travel to ABCiTY and solve puzzles, open chests filled with treasures, collect and record English words, and even build an entire city. And maybe they will also defeat the city’s evil spider, Creepella.