New CEO of Bagaren och Kocken


Robert Henricson has been appointed as the new CEO of the successful Nordic e-commerce company Bagaren och Kocken 

The Nordic online shop with high-end kitchen equipment, Bagaren och Kocken, has named a new CEO. Robert Henricson comes from a position as Vice VD at Brandexperten, and previously he has been Sales Director in companies like NetOnNet and Mobitec as well as Channel Manager in TeliaSonera. 

According to Cato Broberg, General Manager of ecommerce in Egmont Publishing and chairman of the board in Bagaren och Kocken, Robert Henricson is the natural choice for the position.

“Robert Henricson is the right person with the right attitude to take Bagaren och Kocken to a Nordic number 1 position. We want a solid and fast growing company. With his track record, and his experience from both small and large companies, I believe he can balance this very well,” says Cato Broberg.

 Robert Henricson underlines that Bagaren och Kocken is a strong brand already:

 “Together with a great team, I am looking forward to continuing the development and growth of Bagaren och Kocken as a very popular brand. We will ensure the high quality and meet our customers to an even higher extent,” he says.

12 intense years
Robert Henricson takes over from Ulf Kihlberg, the founder of Bagaren och Kocken. Ulf Kihlberg will take on a more supporting role in the future.

“I am proud to have brought Bagaren och Kocken to the place it is today. It has been 12 intense, funny and sometimes though years. Now it is time for a new person to hold the torch and lead the business to the next phase with strong growth,” he says.

Robert Henricson has a bachelor of Science in Business and Economics from University West. He will take office on November 1st.