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We Love Pop Magazine Celebrates First Birthday

Egmont UK toast the success of Britain's hot teen pop mag

  • Issue 14 of We Love Pop out 25th of July 2012

    Issue 14 of We Love Pop out 25th of July 2012

We Love Pop magazine celebrates its first birthday this month (July), after a year which saw the new launch rise to become one of the market leaders in the teen music magazine market.

Despite battling a double-dip recession and declining sales in the majority of print-press publications, leading children's publisher Egmont UK's flagship title, We Love Pop has bucked the trend under the leadership of publisher Siobhan Galvin and editor Malcolm Mackenzie, building a community of more than 135,000 readers across print, social media and its website.

To celebrate its first birthday We Love Pop are launching a new augmented reality app for iPad, iPod, iPhone and Android phones, which allows users to place their own photograph on the magazine's front cover.

The app, created by Brighton agency Digicave, will be free to download. Fans will be able to upload their faces onto the cover of the magazine and share with their friends via Facebook.

In addition to the app, the magazine will also be launching its inaugural We Love Pop Awards, as voted by readers, which will see a host of the world's biggest pop stars celebrating a variety of gongs.

Editor Malcolm Mackenzie said: "We are very excited to be celebrating our first birthday with this amazing app and can't wait to get the awards into the hands of the winning Pop Stars!"

Egmont UK's spokesperson added: "We are delighted with the level of engagement we have secured since the launch of We Love Pop last July and the app is yet another example of our ability to connect with our teenage readership across multiple platforms. We are delighted to be celebrating our first birthday with such a strong market position."