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Monster High Magazine hits shelves today

Egmont Magazines launches a new monthly title this week, Monster High. It will hit shelves today the 4th of April. The magazine will be launched across the UK and internationally in all major retailers.

The new title, licensed by Mattel is aimed at girls between 7 and 12 and will be filled with exclusive content, and features on style, school and friendship. Comic strips and fashion & beauty tips will also feature heavily. Monster High is the latest title to feature in the Egmont UK portfolio of properties, with popular titles like Barbie, Disney Princess, Go Girl, Animal Cuties and We Love Pop magazines.

Each issue will include a covermount and the launch issue has a bracelet.

Debbie Cook, Director of Magazines at Egmont UK said "Monster High is a bona fide phenomenon and we are extremely excited to welcome this leading girls brand into our portfolio. Our partnership with Mattel reaffirms Egmont's position as the ideal magazine partner for brands looking to communicate with the pre-teen audience."

Helena Mansell-Stopher, Senior Licensing Manager at Mattel UK says: "We look forward to partnering with Egmont as we continue to deepen consumer engagement across multiple touch-points for the Monster High brand. With specialism in the primary girls and pre-teen sector, Egmont is the ideal partner for this exciting brand extension."

With more than 140 million web views, 75,000 members of the Monster High club and over 5 million dolls sold, Monster High is now the #2 fashion doll brand in the UK and US.