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Lindhardt og Ringhof puts H.C. Andersen on iPad

This November, Egmont puts the first Danish children's books on iPad.

  • Photo: Steen Brogaard

    Photo: Steen Brogaard

The Ugly Duckling and other stories on the iPad

Eight of H.C. Andersen's best fairytales are published for iPhone and iPad by Egmont's Danish book publisher Lindhardt og Ringhof.

Lindhardt og Ringhof has developed the application in coorperation with Egmont's digital centre in Denmark, and the stories are published under the children imprint Carlsen.

"We believe in children's books for tablet pc, because children embrace parent's electronics as natural entertainment. It is important for us to make an early start and gain the first experiences with children's behaviour on tablet pc's as well as their parent's willingness to purchase children's books on new media," says Christian Steen Jensen, Head of Business Development in Egmont's Danish digital centre.

"The Danish digital centre has had an important role in helping with developing the app and in providing the app for translation and use of the platform in other Egmont companies," says Manager Jakob Larsen in Lindhardt og Ringhof Digital.

With the books, children can choose to have the stories read to them with words accentuated in the text to help them learn reading.

The eight apps are available in Apple's app store. The first book "The Tinderbox" is available for free while the rest will cost 24 DKK (3 EURO).