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Kino.dk goes live

Kino.dk is the place to go when you seek information about trailers from movies in Danish movie theatres. The new web page will be synonymous with movies in Denmark.

The Internet and the digital development in the entertainment industry have changed the state of the entertainment industry, fx in music and gaming trade . The film medium is also on its way into the digital era. A trendsetting example on that course is Nordisk Films digital venture Kino.dk.

The aim for Kino.dk is to sell tickets to all Danish cinemas. From the premiere you can buy tickets to all of Nordisk Films movie theatres which covers 50 % of the Danish market and there are intense negotiation going on to get the rest of the market to join.

Managing Director Christian Lund says:
"On Kino.dk we wish to lead the way in unifying the film and cinema trade in Denmark. We invite all film makers, distributors and cinemas all over the country."

In the start-up Kino.dk gives the users the possibility to buy their tickets online, read about all of the movies, watching picture galleries and to be a part of a user generated universe with reviews and debate. There will also be an editorial area with news and gossip about movies and movie stars.

Later this year renting, buying and selling DVDs will follow. The primary target audience is the 18 to 25 year old but the content is also expected to draw in the slightly older audience.

"There has already been enough traffic and bookings enough on Kino.dk to conclude that the webpage works satisfactory. We therefore feel secure with shutting down Biobooking.dk and everyone will now be redirected to from Booking.dk to Kino.dk," says John Tønnes, managing director in Nordisk Film Cinemas.

Nordisk Film has up until now sold tickets to their movie theatres on Biobooking.com