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Egmont’s magazines shine at Norwegian Media Awards nominations

Norwegian publisher Egmont Hjemmet Mortensen takes nominations in all magazine categories at the Annual Media Awards 2014 – the closest thing to an Oscar for Norwegian media.

35 magazines and weeklies are nominated in seven categories at the Norwegian Annual Media Awards. Over half of these (19) are from Egmont Hjemmet Mortensen, the Norwegian part of Egmont’s Publishing division, and the nominations fall into all seven categories.

It’s an all time high for Egmont Hjemmet Mortensen with four more nominations than last year.

- It is fantastic, but to stay grounded we must compare it to the fact that we are a major magazineowner in Norway. We are supposed to make a lot of good magazines. Still, it exceeds all our expectations, and it reflects positively the work of all staff members and of course especially the editorial staff, says head of social media and PR in Egmont Hjemmet Mortensen, Christina Dorthellinger.

She believes it has a very positive effect on their market position.

- The nominations and the prizes have huge impact for the winners when it comes to marketing and, above all, increased advertising income, she says. 

- And readers will also appreciate and recognize the nominations as a proof that the magazines are aiming for good quality.

The closest to an Oscar

Egmont Hjemmet Mortensen’s titles competed with 460 other submissions in the categories for magazines and weeklies, and MANN and Det Nye are the big winners with nominations in four of the seven categories.

It is Norwegian Media Business Association who invites all Norwegian newspapers, magazines and weeklies, online newspapers and web TV as well as local TV stations to participate in the competition. The nominated titles are revealed in March and April, and the winners are announced during the Nordic Media Days in Bergen, Norway, in May. 

- It is the most important and prominent award for Norwegian magazines. All publishers have their own internal prizes, but this is the closest Norwegian media can get to receiving an Oscar, Christina Dorthellinger says. 


List of Egmont Hjemmet Mortensen’s nominees:

Best Magazine: DET NYE, MANN

INNOVATION of the Year: DET NYE, Villmarksliv and Donald Duck

COVER of the Year: MANN, Villmarksliv, Jakt, and DET NYE 


BEST PHOTO: MANN and Villmarksliv

BEST INSPIRATIONAL FEATURE: Kamille, ELLE Decoration, DET NYE and Foreldre & Barn

BEST FEATURE OF THE YEAR: Alt for Damene, Vi Menn and MANN