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Egmont boosts its digital ambitions

Egmont has appointed digital directors at its three wholly owned divisions to elevate the Group's digital development and earnings. Egmont is raising its ambitions for digital development and earnings.

To achieve this, Egmont has appointed three digital directors – one in each of the wholly owned divisions: Nordisk Film, Egmont Kids Media and Egmont Magazine. Egmont will also establish digital centres in Copenhagen and Oslo.

'We work consistently to make Egmont more digital. We have many strong brands and media enterprises that think and work in cross-media terms. We have placed responsibility firmly at the frontline and are now building on it by adding new managers to underpin the transformation and strengthen the development of business projects,' says President & CEO, Steffen Kragh.

The new digital director at Nordisk Film will be Christian Lund (33). He comes from a position as editor and managing director at kino.dk, owned by Nordisk Film and Cinemaxx. He will take up his new appointment as soon as a replacement for him at kino.dk can be found. He holds an MSc in Political Science and has previously worked as an editor and manager for aok.dk and as a business developer for the Danish daily Berlingske Tidende.

Egmont Magazines has appointed Cato Broberg (37) as digital director. He will also continue his duties as head of business development and technology at Hjemmet Mortensen, Norway's largest magazine publisher and part of Egmont Magazines. He has previously held management consultant positions with Arthur Andersen and Bearing Point and been the director responsible for IT and operational development at Orkla Media/Mecom. He is a civil engineer specialising in IT systems.

Egmont Kids Media, Egmont's division for children's media, has appointed Jørgen Nilsson (38) as digital director. He comes from a position as director of business development at Egmont Serieforlaget, Norway. He holds a bachelor's degree in business administration from California State University.

The three digital directors will also share responsibility for developing the Egmont Group's overall digital strategy and be an anchor point for external digital projects.
Egmont's two future digital centres in Oslo and Copenhagen will be established during the second phase of the initiative. Together they will create new, creative environments across Egmont's business areas for projects unrelated to existing Egmont brands.

In addition to these measures, Egmont's other business areas, TV2 Norway and the book publishers Lindhardt og Ringhof and the Norwegian Cappelen Damm, are also working on numerous digital projects. The book companies have made great progress on the digital front, for example, in publications for schools.

Press contact:

Mikkel Løndahl,
Media Relations Manager
Mobil: +45 21 15 49 25
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