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Egmont appoints Line Aarsland as new VP, Corporate Communications & Public Affairs

Line Aarsland (41) will in the future be responsible for Egmont's internal and external communication. She comes from a position as head of communication in KL (Kommunernes Landsforening). Line Aarsland replaces Mika Bildsøe Lassen as Vice President.

Line Aarsland is a journalist with a career beginning at Danish newspaper Politiken where she covered the education subject area. Since then, Line has worked as media relation manager in the Danish Ministry of Education as well as head of communications in the Ministry of Interior and Health where she was special advisor for Bertel Haarder. During Line's time as head of communication in KL she developed and executed a new communication strategy including a campaign with the aim of engaging more voters in the recently held Danish local elections in 2013.

Line Aarsland will have the responsibility for branding, internal and external communication in Egmont.

"I am very glad that Egmont continues to have an experienced and competent communications professional to run our communications team and lead the effort of strengthening both our external reputation and the communication to and among all of our employees, " says Egmont CEO Steffen Kragh.

Line Aarsland takes over as Vice President, Corporate Communications & Public Affairs from Mika Bildsøe Lassen, who after six years in the position moves to a job with SVITZER where she will be head of communication from 1 January 2014.

Line Aarsland starts at Egmont on 13 January 2014.

"Egmont is both a large media group with international activities and strong media platforms as well as a commercial foundation that spends millions of euro each year on charitable activities for children and young people. I look very much forward to working with Egmont's communication," says Line Aarsland.