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Egmont Publishing acquires leading Swedish trotting site

Egmont Publishing has acquired the trotting site spelarservice.se. The site is the most successful site within trotting racing in Sweden and delivers analysis for the popular V75 and other horse racing games. The acquisition is part of Egmont Publishing's strategy aiming at building digital business.

Spelarservice.se, established in 2007, is a 100% digital business that gathers some of Sweden's leading experts within trotting racing and delivers daily suggestions and high quality analysis.

- This is a really interesting acquisition for us. Spelarservice.se is well established, cooperates with leading experts within trotting racing and it has many loyal subscribers. The company complements the strong position we already have in this segment through the V75-Guide, says Per Kjellander, Managing Director of Egmont Tidskrifter.

Egmont Publishing has purchased Spelarservice.se from Matander Invest AB. Spelarservice.se profits on consumer payment rather than ads. Spelarservice.se has great experience with consumer payment which is an important part of the company's strategy.

- Spelarservice.se has made great development in the field of digital consumer payments. We expect to benefit from experiences and insights that we can use on the digital development of our other titles. As owners, we can contribute with our extensive knowledge of subscription transaction, says Per Kjellander.

More information can be found on www.spelarservice.se.

For further information, please contact

Managing Director of Egmont Tidskrifter, Per Kjellander, phone: +46 070-715 37 79.