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App Award for Winnie-the-Pooh

Egmont Publishing's 'Classic Winnie-The-Pooh' takes "Best Design" award at Danish App Awards 2014.

  • Photo: Placeit

    Photo: Placeit

When British author A. A. Milnes' classic children's books about the animals in the Hundred Acre Wood were launched as an app for iPhone and iPad in 2013 by Egmont Press it was the first time ever that the classical hand drawings of Winnie-the-Pooh from 1926 were animated. The work has been carried out carefully by Egmont Publishing's digital unit who introduces a new and interactive way of telling stories with the app.

This work was recognized last night at the Danish App Awards show in Copenhagen where the app won "Best Design" with the following arguments from the jury:

"The app gets this award because it's accomplished to perfection. There has been great attention to the details and it's created with love for the old bear".

Responding to this recognition Peter Schrøder, Digital Director in Egmont Publishing, says:

"Even though we work with a long range of well-known children's characters every day, also digitally, it's rare that we get the chance to animate 87 year-old original drawings that are considered national heritage within children storytelling by many in the United Kingdom. It has been a fantastic assignment for our digital designers to bring the Pooh-universe to life in a new format. We are extremely proud and grateful for this recognition we've received with a Danish App Award for best design."

In the UK home market the app was downloaded 50.000 during the first week and was selected for "Editor's Choice" by Apple in the iPad category. Something that has only happened to very few apps produced in Denmark.

Classics Winnie-the-Pooh is available worldwide except from North America (due to rights issues) and to date it has been downloaded more than 200,000 times.

The launch of Classic Winnie-The-Pooh in 2013 attracted massive attention in the media. Watch CNN's detailed coverage.

"In the process of developing this app we have focused on keeping the integrity and the uniqueness of the Winnie-the-Pooh stories intact. At the same time we've tried to adapt to modern children and their parents as well as the opportunities you get with digital storytelling. It's a balance that most people think we've managed to keep", says Peter Schrøder.

Free download of Classic Winnie-The-Pooh at appstore.  

> Download screenshot from Classic Winnie-The-Pooh.

For further information, please contact:

Peter Schrøder, Digital Director, Egmont Publishing: schroder@egmont.com, telephone: 22720002

Irene Brandt, Egmont Corporate Communications & Public Affairs: ib@egmont.com, telephone: 40116716