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Advertising-free days

In Norway TV 2 has decided to highlight the comprehensive ideal volunteer work done in a number of fields in Norway during four mandatory advertisement-free days a year.

TV 2s purpose has been, and will continue to be, to promote serious national organizations that do not often appear in the general media landscape, thus drawing attention to the extensive volunteer work that they do.

Approximately 170 organizations get televised exposure every advertisement-free day, and several of them are represented on more than one day.

Within one year, the gross value of these days is NOK 32 million.

The commercials are aired on TV 2, TV 2 Zebra, TV 2 Bliss and TV 2 Nyhetskanalen.