Digital Marketing Agency s360 Acquires OnlinePartners


The successful Egmont-owned Digital marketing agency s360 acquires competitor OnlinePartners and takes on a market leading position in Denmark with expected revenue of more than 100 million DKK.

Through the acquisition of the company OnlinePartners, the successful digital marketing agency s360 will consolidate the Danish market for Digital Performance marketing. Both companies specialize in search engine optimization and Google Ads and with the acquisition s360 will gain an even stronger market position as well as expected revenue of more than 100 million DKK this year.

OnlinePartners is a two times winner of business newspaper Børsen’s prestigious Gazelle Award and s360 topped the tech-magazine Computerworld’s list of Best Earning Company within Digital Marketing in Denmark 2018.

“Together with OnlinePartners’s skilled people, we will now have an even stronger market position which will be of great advantage to our customers. We see this as the first step towards a natural consolidation,” says CEO and founder of s360, Jakob Vedel.  

The present owners of OnlinePartners, Rune Bruun Hansen and Tina Halkjær, will stay on as respectively Senior Digital Strategist and Client Director in s360. Rune Bruun Hansen will also become part of the owners of s360 alongside its founders Jakob Vedel and Mathias Hillerup Larsen, leading s360 employees, and Egmont Publishing.

“I am convinced, that our culture in OnlinePartners fits in perfectly with the culture in s360. Moreover, s360 can give us access to new skills as well as an international perspective that both employees and customers will benefit from,” says Rune Bruun Hansen.

With the acquisition of OnlinePartners, s360 will have approximately 70 employees in three offices in Denmark as well as offices in Malmö, Sweden and Helsinki, Finland.

“We expect our growth to continue and we will have to rely on the most skilled people within digital marketing. Therefore, we are very happy that all the great employees from OnlinePartners can be a part of s360,” says Jakob Vedel.


Facts about s360
The childhood friends, Jakob Vedel and Mathias Hillerup Larsen, founded s360 in 2011. The company specializes in digital marketing and optimization of online presence on Google and Facebook.

In 2016, s360 had 20 employees – last year that number had increased to 50. With the acquisition of OnlinePartners s360 will employ approximately 70 people.

In 2017, CEO and co-founder Jakob Vedel received the award Temaprisen for his strong focus on the interaction between talent and technology. PwC, Nykredit, Dansk Erhverv, and Finans award the prize. 

Facts about OnlinePartners
Rune Bruun Hansen founded OnlinePartners in 2010 – in 2015, Tina Halkjær joined as partner. The company specializes in digital marketing and optimization of online presence on Google and Facebook.

OnlinePartners has 20 employees and received Børsen’s Gazelle Award in 2016 and 2017.