E-commerce

We own a diverse and successful range of e-commerce businesses specialising in different categories such as outdoor, kitchen and parenting.

High-growth online retail brands

Egmont Publishing has a strong portfolio of online retail companies within lifestyle. The e-commerce portfolio currently consists of seven high-growth companies specialising in distinct categories, such as outdoor, parenting and kitchen. The portfolio includes Jollyroom, Fjellsport, Outnorth, Bagaren och Kochen, Med24, Nicehair and Garnius.

Egmont Publishing is active in three business areas; publishing, e-commerce and marketing services.

Tech-driven retail experiences
Cultivating hobbies and passions
Building strong retail brands

Tech-driven retail experiences

We rely heavily on data and new technology to service the modern consumer. From machine learning to construction and auto stores, Egmont Publishing’s e-commerce companies create intuitive and customised user experiences.

Cultivating hobbies and passions

Operating in distinct categories such as outdoor, parenting and kitchen, Egmont Publishing’s e-commerce businesses enable you to express and live your hobbies and passions through curation and convenience.

Building strong retail brands

Egmont Publishing is fuelling Nordic e-commerce companies through automation, logistics, internal processes, synergies, consolidation and M&A activities.