Egmont employee

E-commerce

Story House Egmont is behind a range of successful Nordic e-commerce companies focused on lifestyle.

High-growth online retail brands

Story House Egmont has a portfolio of majority and minority owned e-commerce companies focused on five niche areas: outdoor, parenting, kitchen & interior, health & beauty, and hobby.

All companies are category experts and growth companies that help consumers live out their hobbies and passions by offering inspiration, community and customized retail experiences.

Story House Egmont is also a leading publisher of magazines and digital media and has a portfolio of digital agencies.

We help people live out their passions
Tech-driven retail experiences
Building communities

We help people live out their passions

In Egmont we have always inspired people on lifestyle. And in recent years, we have expanded to helping consumers live out their passions with highly specialized e-commerce companies.

Tech-driven retail experiences

We rely heavily on data and technology to create the best costumer experience. From machine learning to auto stores.

Building communities

Our e-commerce businesses create strong communities around their brands and are category experts in niche areas.