Egmont employee

E-commerce

We own or co-own a diverse and successful range of e-commerce companies, specialising in niche categories within lifestyle.

High-growth online retail brands

Story House Egmont has a strong portfolio of majority and minority owned e-commerce companies focused on niche areas, such as parenting, beauty, kitchen and outdoor. The portfolio currently consists of eight high-growth companies: Jollyroom, Fjellsport, Outnorth, Bagaren och Kochen, Med24, Nicehair, Garnius and Skitt Fiske.

Story House Egmont also publishes magazines and is behind popular digital media and successful marketing service agencies.

Tech-driven retail experiences
Cultivating hobbies and passions
Building strong communities

Tech-driven retail experiences

We rely heavily on data and new technology to service the modern consumer. From machine learning to construction, curation and auto stores, our e-commerce companies create intuitive and customized user experiences.

Cultivating hobbies and passions

As category experts in lifestyle areas, the e-commerce companies in our portfolio help consumers live out their hobbies and passions.

Building strong communities

Our e-commerce businesses create strong communities by building own brands and telling stories in a world with fierce competition.