Egmont employee

E-commerce

We own or co-own a diverse and successful range of e-commerce companies, specialising in niche categories within lifestyle.

High-growth online retail brands

Story House Egmont has a strong portfolio of majority and minority owned e-commerce companies focused on niche areas, such as parenting, beauty, kitchen and outdoor. The portfolio currently consists of nine high-growth companies: Fjellsport, Outnorth, Bagaren och Kocken (including KitchenOne), Med24, Nicehair, Garnius, Jollyroom, Skitt Fiske and Royal Design.

Story House Egmont also publishes magazines and is behind popular digital media and successful digital agencies.

Tech-driven retail experiences
Cultivating hobbies and passions
Building strong communities

Tech-driven retail experiences

We rely heavily on data and new technology to service the modern consumer. From machine learning to construction, curation and auto stores, our e-commerce companies create intuitive and customized user experiences.

Cultivating hobbies and passions

As category experts in lifestyle areas, the e-commerce companies in our portfolio help consumers live out their hobbies and passions.

Building strong communities

Our e-commerce businesses create strong communities by building own brands and telling stories in a world with fierce competition.