Swedish cultural titles join Story House Egmont
Story House Egmont welcomes the Swedish media company Vi Kultur og Litteratur AB, publisher of the titles Vi and Vi Läser. The magazines are among Sweden’s most recognized cultural and literary publications and have contributed to Swedish cultural life for decades.
With the addition of Vi Kultur og Litteratur AB from Kooperativa Förbundet (KF), Story House Egmont expands its Swedish magazine portfolio.
Vi Kultur & Litteratur has a proud history going more than 100 years back in the Swedish press and is particularly renowned for its strong coverage of culture and social conditions. In addition to the two print magazines, Vi and Vi Läser, the media company is behind podcasts, digital editions, newsletters, and the audio platform Digitala Vi, where articles are also available in audio format.
Now, the Swedish media company has become part of Story House Egmont, which Frank Vilstrup, Managing Director of Consumer Magazines, is very pleased about.
“It is exciting and inspiring to welcome Vi Kultur & Litteratur to Story House Egmont. We are gaining a reputable company with strong titles and skilled employees, who will make an important contribution to our European media house.”
The magazines reach a large and engaged audience in Sweden, and their high editorial quality delights Marianne Gram, Publishing Director of Weeklies at Story House Egmont:
“Vi and Vi Läser are strong titles and references for a large share of culturally minded people in Sweden. They are magazines of high integrity and a quality that attracts some of Sweden’s foremost writers and photographers. Both carry a strong journalistic voice and create clear value both for us as leading European media house and for our readers and advertisers.”
On September 1, Vi Kultur & Litteratur AB officially became part of Story House Egmont, which is Scandinavia’s largest publisher of magazines and weeklies with more than 50 magazine and weekly titles.