Story Lab wins the Partnership Award at Rambukken 2026
Egmont’s creative agency, Story Lab, has won the Partnership Award at Rambukken 2026 for an impactful and heartwarming campaign created in close collaboration with Falck Sundhedshjælp and Story House Egmont’s magazines, ALT for damerne and Vores Børn.
Egmont’s creative agency, Story Lab, has won the Partnership Award at Rambukken 2026 for an impactful and heartwarming campaign created in close collaboration with Falck Sundhedshjælp and Story House Egmont’s magazines, ALT for damerne and Vores Børn.
When strong media brands and relevant storytelling meet the exact right audience, it delivers results. The partnership between Falck Sundhedshjælp and the editorial teams at ALT for damerne and Vores Børn is a clear testament to this.
The campaign marked the beginning of the most successful sales period in Falck’s history. Story Lab received nominations in both the 'Branded Content Award' and 'Partnership Award' categories – taking home the victory in the latter.
“At Story Lab, we have a strong focus on generating real business results for our clients. In our work with the Falck campaign, the objective was both to build relevance and drive action. That is why we let storytelling lead the way while building the media strategy with sales in mind,” says Marie Tidemand, Head of Client Strategy at Story Lab.
The ambition for the campaign was clear. more people needed to know Falck for healthcare, understand the value of Falck Sundhedshjælp, and move from consideration to conversion. With a deep understanding of the target audience’s needs, the campaign lifted Falck Sundhedshjælp to new heights.
“The close collaboration with the editorial teams gives us access to an audience understanding that cannot be derived from quantitative data alone. Our role at Story Lab is to translate these insights into marketing strategies and creative solutions that both feel relevant to the audience and solve the specific task for the brand,” says Cecilie Venndt, Strategy Director & Head of Creatives at Story Lab.
Rambukken is the Danish Marketing Association’s (Dansk Markedsføring) annual award show, celebrating Denmark’s most effective campaigns and the agencies that succeed in combining strong creativity with documented results. The winners were announced on 8 October in Copenhagen.
Beyond the Falck campaign, Story Lab develops brand-activating concepts and stories that both move people and create measurable results for clients. Among others, the creative agency is also behind visual concepts for Bogforum in Copenhagen, Scandlines, and the coffee brand illy. Story Lab is part of Story House Egmont’s agencies businesses.