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AI makes everyday operations smarter at Royal Design Group

Artificial intelligence has become an integral part of everyday work at Royal Design Group. In the procurement department, the team clearly senses how a new, internal AI tool is transforming workflows and ensuring that the right products are in stock at the right time.

Innovative Business

The AI tool acts as an intelligent purchasing assistant, providing actionable recommendations on what to order, when to buy, and in what quantities. By analyzing Royal Design Group’s historical sales data and customer purchasing patterns, the solution significantly improves inventory precision. As a result, the design retailer minimizes both surplus stock and sold-out items, ensuring customers almost always find the products they are looking for. 

“The greatest result of implementing the AI purchasing tool is that we are far more efficient and much more precise in what we purchase. It also makes a big difference for our customers, because we now have what they are looking for in stock at the right time. That is one of the most critical factors in converting website visitors into paying customers,” says Sander Gjøls-Andersen, Chief Procurement Officer (CPO) at Royal Design Group. 

The tool was developed in close collaboration with Egmont’s E-commerce Data Platform Team (EDP), which turns transaction data into actionable insights that help businesses optimize purchasing and drive sales. Following its success at Royal Design Group, work is already underway to expand and adapt the tool across other parts of the Egmont Group. 

“Moving forward, the vision for the AI tool is to move away from the traditional way of using Excel spreadsheets, where you easily drown in rows of data and columns. Instead, we want to move toward something closer to a conversation, where we build a layer that allows your chatbot - whether it is Claude, ChatGPT, or something entirely different - to help you talk to your data,” says Matteo Molteni, Data Scientist and Data Engineer at Egmont’s E-commerce Data Platform Team (EDP).