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Towards 2025, Egmont will double five business areas: TV streaming, digital books, computer games, digital agencies, and e-commerce.

Egmont has in recent years built significant new businesses based on three megatrends; that consumers will stream more, game more, and shop more online. With the 2025 strategy “Grow with the Modern Consumer – Scale Up & Stand Out”, we will double five growth areas: TV streaming, digital books, computer games, agencies, and e-commerce.

Double TV streaming

Egmont-owned public service broadcaster TV 2 in Norway is growing its in-house developed OTT service TV 2 Play, which is now the largest commercial Norwegian streaming service. TV 2 Play offers a vast variety of local and international content: films, series and loads of premium sports. Through strengthened AI capability and enhanced user segmentation, TV 2 Play allows for increased personalization of content, providing an improved customised user experience. 

“This market is full of possibilities. Users are moving towards streaming and away from linear TV, and we want to be on top of this development. The success we have built is incredible. Going forward, our ambition is to ensure that TV 2 Play is present in all Norwegian homes”, says Olav T. Sandnes, CEO and Editor in Chief of TV 2.

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Double digital books

Determined to develop new growth opportunities in a rather conservative book publishing market, our Danish publishing house Lindhardt og Ringhof has created the global digital publisher SAGA. With rapidly growing activities, SAGA is now the leading digital publisher of e-books and audiobooks in the Nordic countries, Germany, Poland, and Spain. Going into 2020, SAGA has published 100,000 digital titles in more than 30 languages worldwide, and the ambition is to increase this number to 250,000 titles by 2025.

“Our drive is that we digitize tens of thousands of books and reach millions of readers who are entertained and educated by reading our books. That makes a huge difference. Our mission is to digitize all the world’s great and important books in all major languages – to build a world library you can access from your smartphone”, explains Lasse Korsemann Horne, Publishing Director of SAGA.

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Double games

The fast-growing market for computer games is a strategic priority in Nordisk Film. Since 2016, Nordisk Film has, though its business unit Nordisk Games, invested in successful European computer game development studios and now has a portfolio of currently seven companies, developing global IPs and rich gaming experiences for millions of consumers worldwide.

The studio portfolio consists of fully-owned Avalanche Studios Group and Flashbulb Games as well as majority and minority owned studios Star Stable Entertainment AB, MercurySteam, Supermassive Games, Nitro Games, and Multiverse (behind Kogama). Nordisk Games supports the studios in many ways and has for instance built a user research lab at which they test games. 

“In Nordisk Games, we want to become a global gaming powerhouse and help create the big entertainment IPs of the future. We look for studios with a certain size, not start-ups, but studios with 100-200 employees that want to scale up to maybe 300-400 employees and create even more games. Studios, that might already bring games to the market, but now are striving to make more and bigger titles”, says Mikkel Weider, Managing Director of Nordisk Games.

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Go to Nordisk Games

Double agencies

Story House Egmont has market-leading media positions in magazines but has also built strong portfolios of Nordic digital agencies and e-commerce companies.

The agencies are specialized in connecting brands and consumers in an increasingly digital world, helping other companies tell their stories and build their brands. With a portfolio of currently seven Nordic companies, including KAN, s360, Klintberg Nilèhn, Ingager, MarkedsPartner, Okto and Core Content, the ambition for Story House Egmont is to obtain a leading Nordic position within performance marketing. 

“We see that consumers have moved towards new media, not least social media, and as a modern media group we must grow with our customers. We have chosen to follow them by investing in digital agencies that work with exactly these types of platforms and search media, and we expect to grow this business area significantly towards 2025. We look at three types of agencies; performance marketing agencies, digital full-service agencies, and finally agencies specialized in inbound-marketing or B2B marketing”, says Magnus Ljung Zethelius, Director of Agencies at Story House Egmont.

Double e-commerce

Another growth area for Story House Egmont is e-commerce, and the e-commerce portfolio currently consists of majority and minority ownership shares in nine leading Nordic e-commerce category experts, including Royal Design Group AB, Fjellsport, Outnorth, Bagaren och Kocken, Med24, NiceHair, Garnius, Skitt Fiske and Jollyroom. They are companies specializing in OutdoorParenting, Hobby, Kitchen & Interior and Health & Beauty.

“We have invested in category experts where we can stand out with high interest products and going forward, we will work to further scale up within these five areas”, says Cato Broberg, Managing Director of E-commerce at Story House Egmont.

And Torsten Bjerre Rasmussen, CEO of Story House Egmont, adds:

“I am very pleased to see how our e-commerce portfolio becomes stronger and stronger. The transformation from off-line to online in retail is similar to what we have seen in the media industry, and we will continue to take advantage of the tailwind in many years to come.”

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