Egmont employee

We grow businesses

E-commerce, digital agencies, computer games, TV streaming and digital book publishing are the main growth areas in Egmont’s ongoing business transformation.

Egmont has entered into a range of growth business areas as part of our overall strategy “Grow with the Modern Consumer”. All four of Egmont's divisions - Story House Egmont, Nordisk Film, TV 2 and Lindhardt og Ringhof - have built substantial growth businesses, either by developing their core business or by moving into adjacent business areas. 

We focus on large-scale tech-driven areas with high growth rates and high consumer interest.

We will continue to take advantage of the tailwind in many years to come.

Story House Egmont has market-leading media positions in magazines, but has also built strong portfolios of Nordic e-commerce companies and digital agencies.

The e-commerce portfolio currently consists of majority and minority ownership shares in nine leading Nordic e-commerce category experts, including Royal Design Group AB, Fjellsport, Outnorth, Bagaren och Kocken, Med24, NiceHair, Garnius, Skitt Fiske and Jollyroom. They are companies specializing in e.g. Outdoor, Parenting, Home and Interior and Kitchen. The total portfolio revenue has increased considerably and was EUR 537 million in 2020.  

“I am very pleased to see how our e-commerce portfolio becomes stronger and stronger. The transformation from off-line to online in retail is similar to what we have seen in the media industry, and we will continue to take advantage of the tailwind in many years to come”, says Torsten Bjerre-Rasmussen, CEO of Story House Egmont. 

Another growth area for Story House Egmont is digital agencies specialized in connecting brands and consumers in an increasingly digital world, helping other companies tell their stories and build their brands. With a portfolio of currently eight Nordic companies, including KAN, s360, Klintberg Nilèhn, Ingager, MarkedsPartner, Belong, Okto and Core Content, the ambition for Story House Egmont is to obtain a leading Nordic position within performance marketing. 

“We have invested in some of the best entrepreneurs in the Nordics, and we saw a very strong development in the portfolio in 2020. All our clients want to succeed in a digital world, and many have focus on how to optimize their performance on all global platforms. And that is exactly what we can offer them”, explains Torsten Bjerre-Rasmussen.

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games picture

This business area is a perfect fit for Nordisk Film.

The fast-growing market for computer games is a strategic priority in Nordisk Film. Since 2016, Nordisk Film has invested in successful European computer game development studios and now has a portfolio of currently eight companies, developing global IPs and rich gaming experiences for millions of consumers worldwide.

Seven minority investments have been completed in studios such as Star Stable Entertainment AB, MercurySteam, Raw Fury, Nitro Games, Flashbulb Games, Multiverse (behind Kogama) and Reto Moto. One studio has been acquired fully: Avalanche Studios Group with offices in Stockholm, Malmö and New York. 

“The modern consumer spends an increasing amount of time on TV series, social media and computer games. Strong computer game studios thrive in the Nordic countries and the rest of Europe, and this business area is a perfect fit for Nordisk Film. With a proven track record of producing and marketing compelling content, we can help the game studios grow on a global scale. Our team in Nordisk Games includes experienced game creators, innovators, business developers and investors with the right skills and mindset to support the companies we invest in”, says Allan Mathson Hansen, CEO of Nordisk Film.

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Content streaming is becoming more and more important.

Egmont-owned public service broadcaster TV 2 in Norway is growing its in-house developed OTT service TV 2 Play (previously TV 2 Sumo), which is now the largest commercial Norwegian streaming service with more than 500,000 subscribers and increased viewing time on the service. TV 2 Play offers a vast variety of local and international content: films, TV series and loads of premium sports. Through strengthened AI capability and enhanced user segmentation, TV 2 Play allows for increased personalization of content, providing an improved customised user experience. 

“We are pleased to see our streaming services succeed in an increasingly competitive market. Content streaming is becoming more and more important in peoples everyday life, and we are determined to strengthen our offering in the year ahead, says Olav T. Sandnes, CEO and Editor in Chief of TV 2.

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For us as a publisher, future growth is global.

Determined to develop new growth opportunities in a rather conservative book publishing market, Lindhardt og Ringhof has created the global digital publishing house SAGA. With rapidly growing activities, SAGA is now the leading digital publisher of e-books and audio books in the Nordic countries, Germany, Poland and Spain and has more than 80,000 digital publications in more than 30 languages worldwide. Expansion plans comprise at least 25,000 new publications during 2021. 

“This is an amazing opportunity. For us as a publisher, future growth is global. At the same time, we create new revenue streams that benefit our authors. From our HQ in Copenhagen, we are now able to publish translated Danish literature to the entire world,” says Lars Boesgaard, CEO of Lindhardt og Ringhof.

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