Total donations in 2019
In annual donations per employee
Total donations since 1920
Profits from the media business are reinvested in our companies and donated to support vulnerable children and young people in Denmark and Norway.
Giving back to society, we have donated EUR 410 million to charitable initiatives since 1920. For 100 years, we have worked to alleviate the consequences for children and families living in poverty. And like we constantly develop our media with storytelling, creativity, innovation and new technologies, we also develop how we act upon our social indignation.
In 2019, Egmont Fonden's annual theme was “A Good School Start”. The Egmont Report 2019 introduced new data showing that 11.6% of Danish children do not thrive when starting in school. New data also showed that a poor school start reduces children’s well-being and ability to complete a youth education programme. Therefore, we earmarked a large sum of funds to focus on ways to improve school start.
The learning and life skills of children placed in care has been at the top of our agenda. The first class from Learn for Life, a learning programme for children placed in care initiated by Egmont, graduated in 2019. And children from the programme gained political and broad public attention, communicating the needs of children placed in care and the benefits of the programme.
As a contribution to the Pledge to Support Young Children, we created a five-year partnership in 2019 with Mødrehjælpen (Mother’s Aid) with a total investment of EUR 3.3 million. The partnership will contribute to ensuring that the first 1,000 days in all children's lives are characterised by safety and stimulation. We also supported the regional municipality of Bornholm’s four-year development programme called De små børns Bornholm.