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New growth businesses

Egmont is shaping the media of tomorrow in three high-growth business areas. A strong portfolio of companies within e-commerce, gaming and digital marketing services meet their consumers with playfull content and curated online retail experiences.

Egmont Publishing has a portfolio of seven successful Nordic e-commerce companies operating in categories such as “outdoor”, “parenting”, and “kitchen” enabling consumers to realize their aspirations through curation and convenience.

In a highly competitive market we continuously develop and grow our e-commerce companies focusing on creating strong brands, automation, logistics, internal processes, synergies, consolidation and M&A activities. 

All companies have seen double-digit growth, and we expect to be Nordic leader in three niches and realize collective e-commerce revenue of 500 million EUR in 2020. 

Fuelling the growing Nordic gaming industry and driven by highly experienced game creators, innovators and business developers, Nordisk Film Games has build a portfolio of Nordic game studios that are enabled to develop strong global IP’s and rich gaming experiences for millions of consumers worldwide.

Games development is a natural extension of our business span and acquisition activity in this area is now totalling more than EUR 130 million with further growth expected.

Digital marketing services
Tapping into a fast-growing Nordic market for digital marketing services, Egmont Publishing has a portfolio of six companies specialized in connecting brands and consumers through performance marketing, content creation, social media, search optimization, and content marketing. 

Our ambition is to obtain a leading Nordic position within performance marketing through targeted M&A activities and accelerated organic growth in our portfolio companies.