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New growth businesses

Egmont is shaping the media of tomorrow in three high-growth business areas. A strong portfolio of companies within e-commerce, gaming and digital marketing services meet their consumers with playfull content and curated online retail experiences.

E-commerce
Egmont Publishing has a portfolio of seven successful Nordic e-commerce companies operating in categories such as “outdoor”, “parenting”, and “kitchen” enabling consumers to realize their aspirations through curation and convenience.

In a highly competitive market we continuously develop and grow our e-commerce companies focusing on creating strong brands, automation, logistics, internal processes, synergies, consolidation and M&A activities. 

All companies have seen double-digit growth, and we expect to be Nordic leader in three niches and realize collective e-commerce revenue of 500 million EUR in 2020. 

Gaming
Fuelling the growing Nordic gaming industry and driven by highly experienced game creators, innovators and business developers, Nordisk Film Games has build a portfolio of Nordic game studios that are enabled to develop strong global IP’s and rich gaming experiences for millions of consumers worldwide.

Games development is a natural extension of our business span and acquisition activity in this area is now totalling more than EUR 130 million with further growth expected.

Digital marketing services
Tapping into a fast-growing Nordic market for digital marketing services, Egmont Publishing has a portfolio of six companies specialized in connecting brands and consumers through performance marketing, content creation, social media, search optimization, and content marketing. 

Our ambition is to obtain a leading Nordic position within performance marketing through targeted M&A activities and accelerated organic growth in our portfolio companies.