Taking Kids Media to the top
Egmont Kids Media will be concentrating on four key areas: generating geographic growth, growing the footprint in Eastern and South East Europe, building a digital position and implementing regional strategies to create profitable market positions.
South-eastern Europe
We are continuing to grow our core business with Disney, refresh the magazine portfolio, focus on the strongest franchises and book formats, explore the B2B model and examine opportunities in the newspaper market. We wish to acquire more top rights by targeting the ‘hit’ characters in the children’s world. To do this, we will exploit our franchise options while securing collective, international rights access, for example, through our division’s License Acquisition Project. Furthermore, we will focus our retail business on the mass market and ensure we have the right products for the rights markets. We will consider acquisitions as a means of bolstering our commercial activities, opening paths to new business areas and entering new markets.
We are continuing to grow our core business with Disney, refresh the magazine portfolio, focus on the strongest franchises and book formats, explore the B2B model and examine opportunities in the newspaper market. We wish to acquire more top rights by targeting the ‘hit’ characters in the children’s world. To do this, we will exploit our franchise options while securing collective, international rights access, for example, through our division’s License Acquisition Project. Furthermore, we will focus our retail business on the mass market and ensure we have the right products for the rights markets. We will consider acquisitions as a means of bolstering our commercial activities, opening paths to new business areas and entering new markets.
Eastern Europe
We plan to expand the core business in Egmont Russia by generating and evaluating new initiatives from October 2010 - February 2011. Financial growth in Egmont Ukraine will be achieved through new magazine launches that underpin the portfolio of character-based titles and expand the distribution potential. We will implement cost-effectiveness measures to boost printing, stock management and development of book sales to Egmont Russia.
We plan to expand the core business in Egmont Russia by generating and evaluating new initiatives from October 2010 - February 2011. Financial growth in Egmont Ukraine will be achieved through new magazine launches that underpin the portfolio of character-based titles and expand the distribution potential. We will implement cost-effectiveness measures to boost printing, stock management and development of book sales to Egmont Russia.
China and Thailand
China will be the primary focus because of its significant market potential. Kids Media will continue to invest in China. The initiatives currently being discussed will double the size of the business. Kids Media has even more ambitious aims and a strategy to achieve them is currently being developed with our business partners.
China will be the primary focus because of its significant market potential. Kids Media will continue to invest in China. The initiatives currently being discussed will double the size of the business. Kids Media has even more ambitious aims and a strategy to achieve them is currently being developed with our business partners.
Nordic region
As an operator in a mature market, we are keen to streamline our Nordic activities to achieve a more effective business platform with a stronger focus on magazines. We are striving towards a more standardised programme for the region and, over time, a ‘one-company’ approach.
As an operator in a mature market, we are keen to streamline our Nordic activities to achieve a more effective business platform with a stronger focus on magazines. We are striving towards a more standardised programme for the region and, over time, a ‘one-company’ approach.
ELA (English Language Areas) and GSA (German-Speaking Areas)
The main goal for Ehapa in Germany is to grow the existing core business, with special emphasis on developing market understanding, focusing on key products as well as investigating in new ones and adapting the organization accordingly.
The main goal for Ehapa in Germany is to grow the existing core business, with special emphasis on developing market understanding, focusing on key products as well as investigating in new ones and adapting the organization accordingly.
Egmont Verlagsgesellschaften based in Cologne, Germany will enter new areas, optimize existing brands and also establish closer partnerships in order to take advantage of English titles in the German market.
Egmont UK will continue to be a leading publisher of character-based products in its marketwhile increasing its share of the fiction sector and develop sales and marketing strategies.
Egmont USA will continue to build and develop its list while also driving the acquisition of fiction rights for the ELA network.
In Australia Hardie Grant Egmont will concentrate on more local publishing and broaden its portfolio.
1. Refocus geographicaly on growth
The goal is to become number one in the British market for children’s books and to expand the US and Australian fiction book businesses through acquisitions and/ or partnerships. The division will develop its existing activities in China by sharpening focus on the publishing side of the business. Kids Media will also create a onecompany approach in its Nordic activities and intensify its focus on cross-border marketing, sales and development.
2. Grow footprint in
Eastern and South East Europe Kids Media wants to be the leading publisher and preferred children’s and youth fiction licencee in Eastern and South East Europe. This will be achieved through rights acquisitions and closer ties with other Kids Media areas. Egmont Turkey aims to lead the market for fiction through growth and rights acquisitions.
3. Build a digital position that establishes profitable models
Kids Media are following how children are behaving online and building a digital presence in order to adapt to the long-term changes in demand for print products. Kids Media will prepare and invest in e-books, new digital magazine formats and digital comics to defend the core business. Online ‘edutainment’ for preschoolers is another avenue to be pursued. The key focus is to establish profitable digital business models.
4. Regional strategies to build profitable market positions
Each individual region will be required to implement a strategy specifically aimed at improving Kids Media’s position in the various regions. The type of initiative required will differ depending on geography, current market position and consumer habits.
