Egmont wants to contribute to teaching children how to behave and manouvre online. This goes for the children’s own behaviour as well as when it comes to how others behave and how and what to share online. Below are two examples of how Egmont has worked with this issue.
Bamse, the world’s strongest bear, source criticism and rumours
At the beginning of 2017, the Swedish part of Egmont Publishing published a magazine with Bamse, the world’s strongest bear, regarding fake news. The stories in the magazine teach children that they should not trust everything they read online and encourage source criticism, seeking out relevant sources and to be aware of rumours.
The magazine got a lot of positive media coverage in Sweden and Denmark as well as in international media such as Buzzfeed and Financial Times.
Online Behaviour with Donald Duck
In 2016, Egmont Publishing together with Børneulykkesfonden published a digital Donald Duck magazine called “safe on the internet with Donald Duck”. The purpose is to teach children how to behave online, what they can/should share and what to be aware of. The digital magazine is a dialogue tool for parents and teachers to facilitate discussions of online behaviour and other topics that the children must be aware of due to their online presence.