Egmont strives to create safe online environments for children and young people to use. We also believe in encouraging our young audience to use the internet in a responsible way. The online risks that children and teenagers are exposed to can be categorized under three key areas, known as the three C’s.
- Content created by us or users of our services
- Contact between us and our users or user-to-user contact
- Commercialization using digital means to communicate and sell our products and online pay services
The Online Child Safety project focuses both on our conduct and content aimed at children and also offers user guidelines for our digital products. In 2015, a tool was developed to ensure that Egmont employees who work with digital products are equipped with information on safety elements which must be considered when creating digital products aimed at children. The safety assessment tool contains 10 elements, which are important to consider when launching a digital product aimed at children. Upon completion of the safety assessment, the tool generates a risk analysis and informs the product owner of the safety elements that should be considered for the specific product.
Being one of Egmont’s current CSR focus areas for 2013-2016, we are now ready to fully implement this tool into our business within the set deadline.