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I read today

At Egmont UK we have developed a relationship with a primary school near our office. It’s a great example of a very mixed take in school – a big slice of life with 34 languages being spoken by the children. Egmont UK and the school are working together to make sure our collaboration is mutually beneficial. This includes volunteer reading, supplying books and magazines to the school plus research sessions.

  • Some of our volunteers with Rosie Peters and Gemma Kime from Wendell Park School at the Volunteer Reading training session

    Some of our volunteers with Rosie Peters and Gemma Kime from Wendell Park School at the Volunteer Reading training session

Our company purpose is to ‘inspire children to read’, which we try to do through making all our books, magazines, apps and stories as compelling and exciting at possible. We also want to help inspire children at a grass roots level, so we give our time and support to the children’s reading.

For some children learning to read is a real challenge. And very many of the pupils don’t have enough support at home– often due to parents having no English or English as a second language. But the teachers are determined that every child should have the opportunity to learn to love reading – and we help them.

We have a small army of volunteers– 40 in total (we are still getting more people coming forward) and have committed to eight Egmont employees going in to school every week to listen to the children, to help and guide them.

Our volunteers were trained by the school on how to listen and support the children’s reading.

We also had ‘I read today’ stickers created by our designers Claire Yeo and Mert Eyyub . We give each child a sticker after we have heard them read – the idea behind this is to help engender pride in reading – and it certainly does. The children absolutely love them and they show them off with great pleasure and delight!

Furthermore, we regularly send books and magazines to the school to stock the library and the classrooms and ensure there is plenty of variety of reading material to appeal to all children.

And lastly we have an agreement with the school that we can go in every Thursday afternoon to meet with children and run small research groups. This gives us a fast feedback loop and we apply what we learn to our work.