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Egmont hosts Growing Games kick-off

Today 50 developers of games, digital media and web gathered in the Egmont House for the Growing Games Kick Off.

Growing Games is a workshop format which helps developers of games, digital media and web to boost their ideas. Throughout 2014 Growing Games will host a series of nine workshops and today Egmont hosted the kick-off. The theme for the first workshop was how you plan to go from finding your identity as a start-up, to become a sustainable interactive media company.

The key tools in Growing Games are networking and pitching, because the start-ups can inspire each other and it forces them to know exactly what they are doing. The day was a combination of pitching and presentations from a range of experts and experienced industry specialists. Today's experts were Jan Neiiendam, director of Interactive Denmark, Søren Ammundsen, founder of Divine and the man behind the online children's game Miniklub and Lars Buch, managing director of Startupbootcamp Mobile.

Lars Buch works with a wide variety of start-ups in both media, digital and games, and he had a clear message for the start-ups. Find your unfair advantage! Everybody is smart out there, but what is your unfair advantage? Do you have a good contact or a unique insight into the consumer?

Søren Ammundsen has walked the walk from brand new startup to a successful company, and he emphasized networking and hard work as some of the most important tools to reach your goal. And if your idea is generic, it doesn't work. You should believe that you are solving a problem.

Read more on Interactive Denmarks website.