Bamse - Egmont Kärnan's success story
Bamse is a very well-known and loved character among Swedish children. Egmont Kärnan has succeeded in finding quite a few successful B2B cooperations, and has ensured that these cooperations fit into the world and spirit of Bamse.
Next year we are looking forward to four different B2B -deals in the Bamse area:
• We are producing a Bamse magazine on behalf of the Migration Board, for immigrant children arriving in Sweden. There will also be an edition for Swedish schoolchildren. The subject will be immigration – why you emigrate, what happens when you arrive in Sweden, facts about Sweden and tolerance/anti-racism.
• We have cooperation with the Swedish Brain Foundation. The goal is to increase the knowledge and awareness about the brain – how it works, how to treat it well and what will happen if we don not. We will also promote the message – ’use a helmet when you ride your bike’! We are very proud that the Brain Foundation chose the Bamse comic to promote this information.
• The recycling company FTI has ordered another 75,000 copies of the recycling magazine we made this year.
• We are producing a Bamse magazine with 150,000 copies for Fritidsresor (travel company). This travel-themed magazine will be given to all children (maximum 12 years from Sweden, Denmark, Norway and Finland) travelling with Fritidsresor.
Who is Bamse?
Bamse protects the weak and those in need of help. He is here to amuse children but he is also a role model – that is why he is also a favorite with parents.
Bamse was originally created by Rune Andréasson in the sixties. It started out as a weekly comic strip in 1966 and that year the first of six Bamse films was shown on Swedish television. The first edition of the magazine was printed in 1973.
Since the beginning, Bamse has shown a great interest in political and social issues. Important questions such as bullying, racism and democracy have all been commented on by Bamse.
• We are producing a Bamse magazine on behalf of the Migration Board, for immigrant children arriving in Sweden. There will also be an edition for Swedish schoolchildren. The subject will be immigration – why you emigrate, what happens when you arrive in Sweden, facts about Sweden and tolerance/anti-racism.
• We have cooperation with the Swedish Brain Foundation. The goal is to increase the knowledge and awareness about the brain – how it works, how to treat it well and what will happen if we don not. We will also promote the message – ’use a helmet when you ride your bike’! We are very proud that the Brain Foundation chose the Bamse comic to promote this information.
• The recycling company FTI has ordered another 75,000 copies of the recycling magazine we made this year.
• We are producing a Bamse magazine with 150,000 copies for Fritidsresor (travel company). This travel-themed magazine will be given to all children (maximum 12 years from Sweden, Denmark, Norway and Finland) travelling with Fritidsresor.
Who is Bamse?
Bamse protects the weak and those in need of help. He is here to amuse children but he is also a role model – that is why he is also a favorite with parents.
Bamse was originally created by Rune Andréasson in the sixties. It started out as a weekly comic strip in 1966 and that year the first of six Bamse films was shown on Swedish television. The first edition of the magazine was printed in 1973.
Since the beginning, Bamse has shown a great interest in political and social issues. Important questions such as bullying, racism and democracy have all been commented on by Bamse.
December 2010
