PlayStation - more than games

Nordisk Film Interactive heads the field for sales of games and consoles for PlayStation. The Nordisk Film team’s focus on games and content for the whole family has reinforced this leading position.

Sony produces PlayStation, but since its launch in 1995, Egmont has distributed the brand, first Nordic-wide and later in the Baltic states. Convincing sales figures have secured Egmont the Sony license year after year.

“The competition is cutthroat. Even so, we’ve managed to generate higher sales here than in comparable countries,” explains Dennis Englund, General Manager of Nordisk Film Interactive.

The newest games, sporting titles like SingStar, Buzz! and EyeToy, challenge traditional prejudices about digital games. They offer shared experiences, lots of physical activity and learning opportunities.

Social entertainment for everyone
PlayStation 2 has been on the market for seven years. Nonetheless, in 2007 alone a quarter of a million machines were sold in the Nordic and Baltic countries, while at the same time Nordisk Film Interactive launched its massive campaign for the Play Station 3 – a machine now selling at record speeds.

“We have expanded the range of games because PlayStation has become a socially acceptable phenomenon,” explains Dennis Englund, who believes PlayStation 3 has opened up an entirely new market.

“We know competition is intense and will get tougher than ever. On the bright side, there is potential too, and the victors will be the companies who know how to remain relevant and keep appealing to users in a future market marked by product and media consumption in a state of constant upheaval,” Dennis Englund concludes.