Talent and creative muscles at Egmont
Anders Morgenthaler and Sarita Christensen own their production company Copenhagen Bombay as a oint venture with Nordisk Film, thus combining the advantages of small and large companies.
“Having a strong fi nancial platform is an advantage, but we must also preserve our own identity,” asserts the well-known Danish comedian Anders Morgenthaler, who established Copenhagen Bombay with Nordisk Film. In a brief time, the company has produced animations, documentaries and TV programs whose quirky style and provocative content have particularly captured the imagination of young viewers.
Customers are typically TV stations, organizations and large companies. The company recently launched a documentary series on the Internet site Myspace, where users can follow the daily doings of four young people.
When you outgrow the basement
Nordisk Film’s partnership with Copenhagen Bombay is an example of how co-owned partnerships and alliances can attract creative talent to Egmont.
“We decided to set up our own company because we wanted the payoff from our own ideas. At the same time we couldn’t face starting everything from scratch so we teamed up with Egmont. The key advantage for us is being able to build our own network while having the creative resources of a large group to draw on.”
The recipe seems to be right. In just 18 months, the permanent staff of Copenhagen Bombay has grown from 10 to 24, and the company works with 30-40 affi liated freelancers. The huge expansion and the fact that Copenhagen Bombay is almost synonymous with Anders Morgenthaler have been a challenge.
“I can’t be everywhere at once, so I’ve built up an organization of highly skilled people whom I trust and try to involve in developing the business. I prefer to be the one who gets the best ideas, but being challenged by creative minds is inspiring too!” Anders Morgenthaler admits with smile.
A quirky angle
Copenhagen Bombay produces educational, original content for children and young people across the media platforms. The company works with feature fi lms, TV, animations/games, publishing and digital universes. “Our main commitment is to producing something we believe in. We work a lot with off-beat, unusual ways of communicating, but use humor and playful concepts to sustain a form of built-in learning,” Anders Morgenthaler explains.
The learning takes place unobtrusively and without moralizing. It may be part of a concept for an energy organization that explains the extent of fossil fuel consumption. Or it may be tucked into a universe for a supermarket chain that presents organic products as an alternative to sugar and candies.
“Even though ours is a world of fun and games, we have a commercial focus and are also running a business,” says Anders Morgenthaler.
Marts 2008
Customers are typically TV stations, organizations and large companies. The company recently launched a documentary series on the Internet site Myspace, where users can follow the daily doings of four young people.
When you outgrow the basement
Nordisk Film’s partnership with Copenhagen Bombay is an example of how co-owned partnerships and alliances can attract creative talent to Egmont.
“We decided to set up our own company because we wanted the payoff from our own ideas. At the same time we couldn’t face starting everything from scratch so we teamed up with Egmont. The key advantage for us is being able to build our own network while having the creative resources of a large group to draw on.”
The recipe seems to be right. In just 18 months, the permanent staff of Copenhagen Bombay has grown from 10 to 24, and the company works with 30-40 affi liated freelancers. The huge expansion and the fact that Copenhagen Bombay is almost synonymous with Anders Morgenthaler have been a challenge.
“I can’t be everywhere at once, so I’ve built up an organization of highly skilled people whom I trust and try to involve in developing the business. I prefer to be the one who gets the best ideas, but being challenged by creative minds is inspiring too!” Anders Morgenthaler admits with smile.
A quirky angle
Copenhagen Bombay produces educational, original content for children and young people across the media platforms. The company works with feature fi lms, TV, animations/games, publishing and digital universes. “Our main commitment is to producing something we believe in. We work a lot with off-beat, unusual ways of communicating, but use humor and playful concepts to sustain a form of built-in learning,” Anders Morgenthaler explains.
The learning takes place unobtrusively and without moralizing. It may be part of a concept for an energy organization that explains the extent of fossil fuel consumption. Or it may be tucked into a universe for a supermarket chain that presents organic products as an alternative to sugar and candies.
“Even though ours is a world of fun and games, we have a commercial focus and are also running a business,” says Anders Morgenthaler.
Marts 2008
