Movies for everyone on Kino.dk
In Denmark 40% of all movie theater tickets are booked online, and this figure is rising. A new Egmont site, Kino.dk, has been launched to improve and extend the buying experience in the digital marketplace.
Kino is the site Danes visit when they want to find out about movies and buy tickets. Compared with Nordisk Film’s previous movie theater site, Biobooking, Kino is a content site that also offers movie reviews, trailers and discussions. Customers can buy online tickets here, read commentaries, browse photo galleries and watch previews as well as contribute reviews and debate to this new user-generated universe. Moreover, the site has an editorial section with news and gossip about movies and movie stars, with content provided by the Egmont weekly HER&NU. In time, kino.dk also aims to offer DVD and Blu-ray movies to buy or rent.
“Our basic ambition is to make the new site synonymous with movies in Denmark,” asserts Kino’s managing director, Christian Lund. “We want to be the first place Danes go for ideas and information before watching a movie in the theater or at home. And we want them to come back after they’ve seen it so they can inspire others to watch more movies.”
Not only is Kino to be a sales channel for Nordisk Film, it will also attempt to bring the industry together as the Norwegian movie site, Filmweb.no, has done. “Ordinary movie-lovers don’t keep tabs on who produces and distributes the various movies or owns a specific theater. So we’ve set ourselves the goal of offering something for all movies, regardless of producer and distributor and which theater is showing it.”
This is also why one of Christian’s tasks is to gather competing movie theater sales at Kino.dk and give movie-goers an overall view of what is on offer. “The movie theaters have given us highly positive feedback about the Kino idea. A market leader in movie tickets that opens up its online ticket sales and simultaneously invites its competitors gives others a unique opportunity to gain a foothold,” Christian explains.
“We want to produce the best movie site for users, and the best way is to cover the whole movie spectrum. Otherwise users will just click on to other sites. Naturally we will display content from Nordisk Film, a crucial market player, but we want to be free to follow users’ preferences. That means independently covering movie news from other producers and distributors and selling tickets to non-Nordisk Film movie theaters.”
September 2008
“Our basic ambition is to make the new site synonymous with movies in Denmark,” asserts Kino’s managing director, Christian Lund. “We want to be the first place Danes go for ideas and information before watching a movie in the theater or at home. And we want them to come back after they’ve seen it so they can inspire others to watch more movies.”
Not only is Kino to be a sales channel for Nordisk Film, it will also attempt to bring the industry together as the Norwegian movie site, Filmweb.no, has done. “Ordinary movie-lovers don’t keep tabs on who produces and distributes the various movies or owns a specific theater. So we’ve set ourselves the goal of offering something for all movies, regardless of producer and distributor and which theater is showing it.”
This is also why one of Christian’s tasks is to gather competing movie theater sales at Kino.dk and give movie-goers an overall view of what is on offer. “The movie theaters have given us highly positive feedback about the Kino idea. A market leader in movie tickets that opens up its online ticket sales and simultaneously invites its competitors gives others a unique opportunity to gain a foothold,” Christian explains.
“We want to produce the best movie site for users, and the best way is to cover the whole movie spectrum. Otherwise users will just click on to other sites. Naturally we will display content from Nordisk Film, a crucial market player, but we want to be free to follow users’ preferences. That means independently covering movie news from other producers and distributors and selling tickets to non-Nordisk Film movie theaters.”
September 2008
