Vision, mission & values
Vision: To be the most attractive media group for employees, business partners and consumers alike.
Egmont is well positioned in the domestic markets as well as specific markets outside Scandinavia. We want Egmont employees and business partners to perceive Egmont as the preferred media group. We want consumers to perceive Egmont as the master story teller.
Mission: To create and tell stories.
In the beginning was the word, and with the word came stories. Stories are the very cornerstone of our civilisation. Story telling stimulates the imagination, excites curiosity, gives birth to new ideas, and is the foundation of all learning and development.
Rummelig*
Our organisation can tell a world of stories in every medium imaginable. This diversity embodies an openness to everything that's new, and flexibility to embrace a multitude of cultures and personalities.
Passion
We care passionately about what we do. We love to create and tell stories - in the best way possible to as many people as possible. This passion lies at the heart of all that we do.
Ambition
We are commercially-minded. We are here to achieve results, both on the bottomline and within the media industry. We are ambitious about setting goals, and dedicated to seeing them them through to completion. Our determination to win is greater than our fear of losinge.
*"Rummelig " is a danish concept. It encompasses a sense of "big-ness". "Big-nes" of perspective , of tolerance, of willingness to think new thoughts and break new ground.
Gallery
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Being at the Nurernburg toy fair is essential for Egmont Kärnan from Sweden who aims to expand Kärnans export of toys and games that Kärnan has developed themselves. Sales manager, Esso Eriksson, and key account manager, Krister Engdahl, from Kärnan play the old card game "Svarte Petter", which has become modern again.
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At the Swedish sales pitch toys are both modern and retro. Here you can find instruments made of wood as well as digital games.
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Sales manager, Esso Eriksson, at the Kärnan sales pitch where he has had over 30 meetings in just a few days. A lot of the Kärnan products can be seen in the background.
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Product developer, Marie Jörnhagen, points at the game “Retro” that she has helped developing. The game sells good in Sweden.
