Egmont aims to explore and develop new bets. This activity will be run from the digital centres in Norway and Denmark, which are tasked with looking into new business propositions, galvanising the process and attracting external business partners.

Many new digital initiatives are not tailored to Egmont’s organigram, since they naturally cut across organizational boundaries. The digital centres are strong precisely because they have been established to manage some of the activities that are inter-divisional or even fall between divisions. The centres consolidate digital competency for the entire group, thus giving Egmont’s various companies greater strength than they would have possessed individually.

Investigating new business possibilities is a continuous process, and the digital board is now evaluating potential new business areas. However, no concrete results have yet been presented.