Egmont Kids & Teens’ mission is primarily to supply printed entertainment for children and young people through strong brands, but also to use content and brands in electronic media and related games, activity products and merchandise. Children and youth are one of the media market’s most capricious customer groups. Egmont Kids & Teens meets the challenge with a wide array of products targeted at specific age categories.
The division operates in Denmark, Norway, Sweden and Finland. Egmont Kids & Teens further bolstered its position in 2004 by focusing on new launches and digital media.