Press release from Nordisk Film, Interactive department
October 30, 2003 – Nordisk Film Interactive today announced that it had sold 2 units to consumers in the Nordic countriesover 1 million PlayStation (Denmark, Sweden, Norway and Finland).
The 1 million milestone come as the Christmas sales is about to kick in and many important titles are about to hit the streets. PlayStation 2 is not alone the most popular console in the Nordic countries, but also the worlds most popular with more than 60 million PlayStation 2 units sold worldwide since the release in 2000.
Commenting on the sales figures, Allan M. Hansen, General Manager of Nordisk Film Interactive. “Not only did we have a fantastic year in driving ahead to the 1 million milestone, but we are looking forward to the coming Christmas sales with increased momentum. PlayStation 2 has an unmatched line-up of terrific games for 2003, featuring some uniquely innovative games that will redefine and expand the experience of computer entertainment gaming.”
With award winning and hotly anticipated new titles, updated established favourites, online gaming excitement and innovative new games for the young and young at heart, the PlayStation 2 line-up for the festive season promises fun and variety for all the family. With games to suit all tastes and age groups this Christmas, PlayStation gamers will be able to choose from over 50 titles exclusive to PlayStation 2, many with online features, in a range of over 200 new PlayStation 2 titles scheduled for launch before Christmas.
With brilliantly reviewed character action games such as Jak ll: Renegade, high octane rallying action in WRC 3, award winning adventure titles such as Prince of Persia and spine-chilling action in Ghosthunter, the experienced PlayStation 2 gamer looking for new challenges is especially well catered for this Christmas. For those wishing to experience the pinnacle of multiplayer gaming, EverQuest Online Adventures from Sony Online Entertainment makes its debut on PlayStation 2 with a wholly new experience set within the EverQuest universe, and offering many new gameplay features not included in the PC version of EverQuest. Whilst for those who thrive on the need to compete at the highest level, eight new titles featuring networked entertainment will be available, including Sony Computer Entertainment Europe’s addictive Hardware and the frenetic online challenges in Destruction Derby Arenas, together with Electronic Arts’ eagerly awaited FIFA Football 2004.
From Ubisoft comes Prince of Persia: The Sands of Time™, a richly detailed and enthralling adventure game that won the award for best Action/Adventure game at this year’s E3 Expo, and Beyond Good and Evil™, winner of the Best Gameplay award at Leipzig Games Convention. For keen footballers, Konami takes Pro Evolution Soccer 3 to new heights of realism, and Rockstar Games presents Manhunt, a tale of urban horror with a totally unique gameplay premise.
“This Christmas, PlayStation 2 fans have more than ever to choose from”, said Allan M. Hansen. “There are games to excite, challenge and entertain every member of the family, regardless of age or previous experience. From the huge success of the family party game EyeToy, and the sheer ‘feel good’ factor of Dog’s Life, together with stunning new versions of established favourites like Jak, and a host of exciting online titles for the more experienced, there has never been a better time to be a PlayStation 2 gamer”.
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Nordisk Film Interactive
NORDISK FILM is the exclusive distributor for all Sony PlayStation products in Denmark, Sweden, Norway and Finland. And have been in partnership with Sony Computer Entertainment Europe since the release of PlayStation in 1995. NORDISK FILM is a division in the Egmont group and market leader within development, production and distribution of moving pictures in the Nordic countries. The activities comprise film, animation, commercials, music videos, video, DVD, TV as well as electronic games. NORDISK FILM holds the Nordic rights for distribution of Sony PlayStation and owns cinemas in Denmark and Norway. Furthermore, NORDISK FILM is owner of companies within post production, film laboratories and rental of broadcast facilities.
The annual turnover of NORDISK FILM was € 432 million in 2002 – the number of employees 1,152.
Sony Computer Entertainment Europe Ltd.
Sony Computer Entertainment Europe, based in London, is responsible for the distribution, marketing and sales of PS one and PlayStation 2 hardware and software in 102 territories across Europe, the Middle East, Africa and Oceania. By the end of June 2003, over 39 million PlayStation and PS one units had been shipped across these PAL territories and over 97 million worldwide. Between its European debut on 24 November 2000 and 6 September 2003, over 19 million PlayStation 2 units have been shipped across the PAL territories, over 60 million world-wide, making it one of the most successful computer entertainment products in history.
PlayStation and the PlayStation logo, PS one and PS2 are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.
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