12 to 18-year-old girls are a neglected target group for games. Through Nordisk Film, Egmont has invested in Pinkfloor A/S - the company behind the interactive entertainment universe “PowerBabe” and other games. Pinkfloor’s games have attracted 150,000 Danish girl users corresponding to more than half of the target group. Pinkfloor and Egmont are now working together to develop this and other concepts across a range of platforms.
The ambition is to create a new means of providing teenage girls with a wider range of easily accessible electronic entertainment. Activities include producing a playable demo of a "PowerBabe” game for PlayStation, which can be presented to international game publishers. Nordisk Film TV Production is also working with Pinkfloor on a game show pilot.
”Nordisk Film wants to act as a hothouse for promising Nordic game development companies. The “PowerBabe” universe is extremely well suited to PlayStation, and it also has potential in a number of Egmont’s other media”, states Kenneth D. Plummer, Managing Director of Nordisk Film and a member of Egmont Group Management. He adds that developing the “PowerBabe” universe is a long-term project and underlines that expectations are high.
Among other projects Pinkfloor A/S has previously developed a range of international web games, including a game for mobile phone makers Motorola, which was launched in 12 countries. Camilla Lyngbo Hjort, managing director of Pinkfloor:
”At Pinkfloor, we love working with our target group, and all our products are based on the challenges faced by all teenage girls in their everyday life. Teenage girls have been completely neglected by the games industry, and this deal with Egmont/Nordisk Film provides us with an excellent opportunity to realise our vision of developing a whole new type of entertainment, tailormade for teenage girls. Egmont is a perfect partner for us across a range of different print and electronic media where “PowerBabe” has potential”.
Further information:
Managing Director Kenneth D. Plummer, Nordisk Film, +45 33266701, plummerk@nordiskfilm.com.
CEO & Creative Director Camilla Lyngbo Hjort, Pinkfloor, +45 28189972, camilla@pinkfloor.com, and Kåre Lundquist, Head of Sales and Marketing, +45 20 40 44 30, kl@pinkfloor.com
Press Relations Manager Henrik Harring Jørgensen, Nordisk Film, +45 23 33 02 65, henrik.joergensen@nordiskfilm.com
NORDISK FILM is a division in the Egmont group and market leader within development, production and distribution of moving pictures in the Nordic countries. The activities comprise film, animation, commercials, music videos, video, DVD, TV as well as electronic games. NORDISK FILM holds the Nordic rights for distribution of Sony PlayStation and owns cinemas in Denmark and Norway. Furthermore, NORDISK FILM is owner of companies within post production, film laboratories and rental of broadcast facilities. The annual turnover of NORDISK FILM was € 432 mio. in 2002 - the number of employees 1,152.
Pinkfloor A/S is a creative company developing internationally orientated entertainment for teenage girls. Activities include solutions for games, TV formats, books and merchandising. Amongst other innovations, Pinkfloor is the creators of the “Powerbabe” universe. Pinkfloor was founded in 2000 and now employs five people.
