With the acquisition of Sandrew Metronome’s two cinemas, Nordisk Film now owns 16 cinemas in 11 cities. Approximately 45 % of Danish movie tickets are now sold in Nordisk Film Cinemas.
Since 1939, Dagmar Teatret has been an institution amongst movie-goers in Copenhagen. In a short period of time, Kinopalæet has become a success in Lyngby, north of Copenhagen, where Nordisk Film Cinemas have wanted to establish itself for a long time. The goal is now to strengthen the two cinemas even further. In addition, 16 cinemas are a lot stronger than two, when it comes to ensuring a varied, high quality movie program for guests with a passion for the movies.
“Dagmar and Kinopalæet complement our other cinemas very well and strengthen our competitive edge. Furthermore, the additional theatres gives us even an better opportunity to tighten up the repertoire in the cinemas. In cooperation with the distributors of both Hollywood movies and Danish productions, we will get more flexibility to give the good movies the space on the programme that they deserve in Copenhagen” emphasizes John Tønnes, managing director of the Cinemas.
Managing director of Nordisk Film Michael Ritto adds: “The expansion of the cinema chain falls in line with Nordisk Film’s strategy of growth, which focuses on a solid presence in the cinema market, and with our continuous focus on developing and obtaining the best rights within movies, games and music”.
Until now, Sandrew Metronome has sold about 8 % of the Danish movie tickets. They now withdraw themselves completely from the cinema market.
”For many years, Sandrew Metronome have run cinemas in Copenhagen, and in 2001, they established Kinopalæet in Lyngby, which today has a very strong position in the local market. Throughout the period that Sandrew Metronome (and before them, Metronome) has owned it, Dagmar Teatret has had a special status in Copenhagen as a quality cinema for up-market movies. Both cinemas have contributed to great movie experiences in the past, and hopefully they will continue to do so in the future. We expect that Kinopalæet and Dagmar Teatret will continue to hold the position, they have obtained in the marketm under the new management to the satisfaction of employees, customers and suppliers.
Sandrew Metronome new wishes to concentrate on the continued development of movies on DVD and in other up-coming technical formats as well as cinema distribution,” says Kim Vestergaard, managing director of Sandrew Metronome.
For further information please contact:
Managing director John A. Tønnes, Nordisk Film Cinemas A/S, phone: 61 63 84 00 or on e-mail at jat@nordiskfilm.com
Managing director Kim Vestergaard, Sandrew Metronome, phone: 39 15 49 00 or on e-mail at kim.vestergaard@sandrewmetronome.com
Info:
Nordisk Film Biografer, som er Danmarks største biografoperatør, er repræsenteret med seksten biografer i hhv. Esbjerg, Herning, Kolding, Århus, Randers, Ålborg, Odense, Tåstrup, Hillerød, Lyngby og København.
