With the first issue of the fashion magazine Modette Swedish women around the age of 25 get a genuine fashion magazine; an upstart who will challenge the established magazines. Editor-in-Chief at Modette, Maria Soxbo, is certain the magazine will succeed despite tough competition:
“What is unique about Modette is that we place the catwalk and the street wear on equal footing. How we dress and what inspire us is no longer just controlled by some prestigious designers in Paris but also by what we see other people wear on the street and the internet.”
The influence from the internet on fashion has increased the latter years. Modette.se is a bold attempt to combine the expert knowledge and the trustworthiness of the magazines with the invaluable enthusiasm and creativity among the fashion interested Swedish women. The activity on Modette.se will also leave an imprint in the magazine since especially interesting material from the site will be printed in the magazine.
“On April 12 the site will already have many of the most important community functions and during spring we gradually will extend with exciting additions,” says Maria Soxbo.
