Egmont was involved in the start-up of TV 2 in 1991, when the Norwegian government first allowed national commercial TV. Now, 1200 dedicated journalists and other media personalities work around the clock to keep you updated on TV 2 – Norway's largest commercial TV channel.
The TV 2 Group transmits on one main channel, as well as a number of niche channels. Among those is TV 2 News, which has broadcast news 24 hours a day since 2007. That same year, TV 2 also acquired its own sports channel, TV 2 Sport. Since then TV 2 has expanded the Sport focus to three HD channels solely broadcasting English Premier League. These niche channels complement TV 2 Zebra that has broadcast entertainment and serials to the Norwegian youth since 2005. The film channel, TV 2 Filmkanalen, broadcasts films 24 hours a day.
TV 2 launched its latest addition to the family in 2010: TV 2 Bliss with light entertainment, docusoaps and movies. TV 2 is no longer just a TV station, but a media group bringing out contents on multiple platforms.
In January 2012, Egmont bought the remaining 50% of the Norwegian TV 2 Group and is now the sole owner.