Many Danish teenage girls have enjoyed playing Internet games created by Pinkfloor, from today a partly owned Egmont company. Pinkfloor and Egmont are now working together to develop the “PowerBabe” universe and other concepts across a range of platforms.
Activities include producing a playable demo of a "PowerBabe” game for PlayStation, which can be presented to international game publisher. Nordisk Film’s TV production unit is also working with Pinkfloor on a game show pilot. Furthermore the ambition is to develop “PowerBabe” to other media. Pinkfloor has already met several Egmont companies and is looking forward to continue establishing new contacts in the group. Pinkfloor’s CEO Camilla Lyngbo Hjort says: ”Egmont is a perfect partner for us across a range of different print and electronic media where “PowerBabe” has potential”.