Co+Tv will create so-called ”branded entertainment” in the shape of advertiser funded concepts for TV programming, web, mobile phones and other media. As a co-owner of the company, Nordisk Film will participate as producer, distributor and supplier.
Jacob Houlind, Nordic Manager in Nordisk Film TV Production, says about the new alliance: “There is a growing market for Advertiser Funded Programming. There is also a growing tendency for entertainment and creative messages to merge. That is why we have been on the look-out for a strong partner, who is active in this field. We believe that we have now found such a partner, and we have great expectations for the cooperation with Co+Tv”.
