Nordisk Film activities will now be consolidated in three individual business areas: Content, Support and Sales & Marketing.
With this structure, Michael Ritto wants to ensure profitable cooperation throughout Nordisk Film and to strenghten the exploitation of rights as well as obvious opportunities for synergy.
Former Marketing Director in Nordisk Film, Mikkel Berg, will be heading Film Distribution in the new Sales & Marketing Division.
All physical sales of new PlayStation products as well as DVD and music for retail will be collected in a new, commercial unit, for which Manager Allan Hansen assumes responsibility.
To head Sales in Denmark, Paw Borregaard has been appointed as the new Sales Director. Paw comes from a position as Sales Director of MBO.
Equipment rental through the company Euro Broadcast Hire (EBH) and Nordisk Film Post Production will be gathered in a new business area headed by Finance Director Ole Larsen. Manager Hans Bitsch assumes responsibility for these activities.
