14.12.2007

Lindhardt og Ringhof audio books

In August Lindhardt og Ringhof introduced audio books as a focus area. Historically Lindhardt og Ringhof has always resold the audio rights to established audio publishing firms who traditionally have served the market of institutions. Now, also the trade market has also matured for audio media, and this must be utilized.

At the moment the dominating format is ordinary cd audio, but a sizeable part of this sale will probably shift to compressed formats as Mp3 and download, which are both more practical and cost effective solutions.

At the present time the first six titles are prepared in cd audio and will be on the shelves of the book stores around winter vacation in February. This timing of the release depends on the use of the media which often is when people are on the move e.g. going on holiday.

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