Collaboration partners and business contacts are showing increasing interest in referring to Egmont or using Egmont Brands in their marketing materials, which is very gratifying. It shows we are a sought-after company with exciting products with which others want to be associated. To make things easier for everyone, we have compiled a set of simple guidelines outlining the application procedure for the express written approval required if you want to reference Egmont. While we are open to discretionary decisions, at the same time we want to make sure no unauthorized persons profit from our brands.
The rules apply to commercial as well as non-commercial use. Our aim is to maintain the integrity of our trademarks and ensure they continue to uniquely identify our company and its products.
You must always enter into a written agreement with the relevant Egmont company (with the managing director as a rule) if you wish to use an Egmont brand, logo or trademark. This applies, for example, if you wish to use Egmont’s logos, display products, quotations/photos of Egmont staff and refer to an Egmont Brand. Once we grant permission, you are required to submit a draft proof of the material in which you intend to refer to or use the brand.
If you have further questions regarding Egmont branding, you are welcome to contact Jan Sturm, Egmont Corporate Communications.
Jan Sturm
sturm@egmont.com
+45 3330 5276
What is a trademark?
A trademark is a special mark for Egmont’s products or services and comes in a wide range of forms. For example, a trademark can consist of words, slogans, names, characters, product design or packaging. Egmont’s trademarks distinguish our products from other those of other companies.
A trademark must be protected against misuse
If Egmont’s trademarks cannot be distinguished from other companies’ products, we will no longer be able to prevent others from using our trademark – that is why we have drawn up rules for using Egmont trademarks.
